Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your plan. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your agent once you choose one so they can adjust your strategy accordingly.

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Step 2: Determine Asking Price

Knowing how to price your home is one of the most important parts of the selling process. When you set an attractive price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest. Working with an experienced local agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and advise you on the best pricing strategy to meet your needs.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates marketing campaigns aimed to get the most possible traffic to your listing in the first three weeks on the market.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. Your agent should review each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer. If you receive multiple offers, you'll want to carefully navigate those waters to make sure you're selecting the best possible offer for you.

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Step 6: Accept an Offer

Once there is agreement on an offer, your agent will prepare and distribute a term sheet for attorneys to negotiate for you and the buyer. Your agent should work with them to make sure that a fully executed and funded contract is completed in a timely manner. The buyer might do a home inspection and could have more questions for you before signing. 

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Step 7: Get Ready to Close

Once you're in contract to sell your home, your home may need to be formally inspected, surveyed, and appraised. If you're selling an apartment, your buyer may need to prepare and submit a board application, and in the case of a co-op sale be approved by the board after an interview. Your agent will help make sure that is all completed in a timely manner. Once your buyer has been cleared to close by their lender and -- if applicable -- your condo or co-op board, the attorneys will schedule a closing date and location. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. The buyer will do a final walkthrough of the property before closing, to make sure it's in the condition promised by the terms of the contract. You should leave your gas and electric utilities on until the final walkthrough, so that the buyer can confirm that lights, outlets, and appliances are in working order prior to closing.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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